What is Video Licensing on Rumble? How to use it? Which is best to Apply?
Video licensing on Rumble is one of the primary ways to monetize your content. It allows you to earn money by giving Rumble the rights to distribute or license your video to other platforms, media outlets, or companies. Here’s a more detailed breakdown of how the Video Licensing option works and how you can earn from it:
Video Licensing on Rumble - Step 1 - What is Video Licensing?
Video licensing means allowing others (such as media outlets, TV stations, or online platforms) to use your video in exchange for a fee. Rumble acts as the middleman, negotiating and managing these licenses for you.
Video Licensing on Rumble - Step 2 - How Video Licensing Works on Rumble
When you upload a video to Rumble,
you can choose to monetize it by giving Rumble the right to license it. Here are the steps in more detail :
Select the Licensing Option : During the upload process, Rumble gives you the following licensing choices :
1. Exclusive Video Management : You grant Rumble the exclusive right to manage and license your video. Rumble can distribute it across various platforms, such as YouTube, Vimeo, or even TV stations. You won’t be able to license it yourself independently, but
you can potentially earn more by letting Rumble manage everything.
2. Non-Exclusive Video Management :
Rumble can help you license the video, but you retain some control over where you can use or license the video yourself.
Video Licensing on Rumble - Step 2 - How Video Licensing Works on Rumble
When you upload a video to Rumble,
you can choose to monetize it by giving Rumble the right to license it. Here are the steps in more detail :
1 .Rumble Distributes the Video : Once you’ve chosen a licensing option, Rumble makes your video available for licensing to media buyers, journalists, or entertainment companies. For instance, if a news outlet wants to feature your video on their broadcast or website, they will pay Rumble for the license, and
you will receive a percentage of that income.
2. Your Video Gets Licensed : If someone purchases a license to use your video, you will earn a portion of the licensing fee. Rumble takes a percentage of the income (usually around 40% to 60%), and
you get the rest.
Video Licensing on Rumble - Step 3 - Types of Licensing Deals
Rumble can arrange different types of licensing deals depending on who is interested in using your video :
1. Commercial Use : Businesses or media outlets might want to use your video in their marketing campaigns or advertisements. This can be very lucrative, as companies often
pay a premium for unique content.
2.News Media : If your video captures something newsworthy (e.g., a viral event or a major incident), news organizations may want to
purchase the rights to air your footage.
3. Online Platforms :
Rumble can distribute your video to other online video-sharing platforms like YouTube, TikTok, or social media, where it can generate ad revenue.
Video Licensing on Rumble - Step 4 - How Much Can You Earn?
Earnings from licensing depend on several factors :
1. Video Popularity : The more viral or high-quality your video is,
the higher its demand will be. Unique, entertaining, or newsworthy videos tend to attract more buyers.
2. Type of License : A commercial use license may
fetch a higher price than a news broadcast license.
3. Revenue Share : Under the
Exclusive Video Management option, Rumble takes a larger cut (up to 60%), but your video gets more exposure. In contrast, with
Non-Exclusive Management, Rumble takes a smaller share (around 40%), but you might have to do more work in distributing it yourself.
Video Licensing on Rumble - Step 5 - Rumble’s Exclusive Licensing Program
1. When you opt for
Exclusive Video Management, Rumble has the right to distribute your video across multiple platforms, including YouTube and other video networks.
2. This can
maximize the chances of earning money because Rumble will actively promote your video to potential buyers.
3. Once licensed,
Rumble handles all negotiations and payments, and you receive your share of the licensing fees without needing to manage any business deals directly.
Video Licensing on Rumble - Step 6 - Revenue from Multiple Platforms
By opting for licensing, your video could generate income from multiple sources. For example, if it’s distributed on YouTube, you could earn ad revenue there, while also earning money from any licensing agreements arranged by Rumble.
Video Licensing on Rumble - Step 7 - Licensing for Viral Videos
1. Rumble is especially valuable
if you have viral or unique content. Viral videos often catch the attention of multiple outlets, including TV shows, websites, or social media influencers.
2. If your video gains traction,
Rumble’s distribution network could help spread it further and
license it to high-profile buyers. For instance, viral news clips, funny moments, or unique footage can attract large licensing deals.
Video Licensing on Rumble - Step 8 - Long-Term Income Potential
1. Licensing can provide
Long-term Passive Income. Once your video is uploaded and licensed, it can continue to earn money over time as new buyers use it.
2. Even if the video doesn’t go viral right away,
media companies may find value in older videos and buy the license later on.
Video Licensing on Rumble - Step 9 - Rumble’s Partnering with Media Outlets
1.
Rumble has partnerships with various media outlets and content buyers. This increases the chances of your video being seen by those who are looking to license unique or trending content.
2. The platform uses algorithms to suggest
your video to potential buyers, boosting visibility.
Video Licensing on Rumble - Step 10 - Building a Licensing Strategy
1.
If you’re serious about licensing, think about the type of videos you create. Viral, informative, and visually appealing videos are more likely to get licensed.
2.
Consistently uploading high-quality content that is likely to catch the eye of media outlets or businesses can increase your chances of getting licensing deals.
Rumble Video Licensing Option - Conclusion
By leveraging Rumble’s video licensing options, you can generate income not only through ads but also by allowing others to use your content legally in various media forms.
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